top of page
Balanced, Bold & Clean
Australia has one of the worst levels of work-life balance in the world. It’s no wonder Aussies have to juggle a little more to achieve balance for their body, home, and environment. Good thing Method knows balance. Their naturally-derived cleansers, biodegradable formulas, and lovely scents are formulated to clean up big messes beautifully.
​
To support the continued expansion of Method in Australia we needed to provide a suite of shopper assets that drive awareness and trial of the brand. However, with the current look and feel of Method being more minimalistic, the scent and sustainability aspects of the products were not coming across as easily. We were tasked with creating visuals that automatically cued fragrances, and copy that helped convey the eco-friendliness of the brand.
​
®
client: Method
senior director: Laura Wilkens
creative director: Casey Diehl
copywriter: Blair Carlisle
role: Art direction and design
1/4
Carry Your Color for Good (Method X Woolworths)
With the complete removal of single-use plastic at checkout lanes, Woolworths offers their popular Bag for Good, which not only donates to help the environment, but has become a bit of a fashion statement. Method will partner with Woolworths to release a limited-edition set of scented bags, featuring the bright colors and natural scents of our products so you can go green with every color of the rainbow. With each bag purchased you will not only be donating to the sustainable future of Australia, but you’ll get a discount on Method as well!
Stay Balanced at Wanderlust (Method X Coles)
With over 2.18 million participating every year, yoga is Australia’s fastest-growing fitness activity. By partnering with Melbourne’s largest lifestyle and yoga festival, Wanderlust, Method will get into the eco-conscious swag bags of thousands seeking balance in their lives. Plus, we’ll set up showers festival-goers can use to immerse themselves in Method’s calming body wash scents—making even a quick scrub down feel like a meditation session. And with over 20 Cole’s locations nearby, a takeaway will lead them to pick up more Method to help balance their body, home and environment.
bottom of page