top of page
Optimizing the Babyganics ' Brand Look
®
Babyganics is a baby products company with an array of skin care, oral care, sun care, insect repellent, diapers and wipe products. They pride themselves in their safe-for-baby, plant-based organic formulas. To make sure their brand comes off
as gentle and natural, they've kept their packaging mainly white with minimalistic designs. However, when shoppers are in store looking for them, it is hard to navigate what product is what from afar. And has also led shopper to confuse
them with private label.
Our job was to use their existing assets that they use on their website and packaging to create a unified, in-store look that builds a navigation system
as well as brand recognition.
®
client: Babyganics
senior art director: Laura Wilkens
creative director: Casey Diehl
role: Art direction and design
These graphics were designed for when the brand has more space or time to tell
the brand story and introduce the “world of Babyganics". They are great for seasonal activations (i.e. summer, swimtime) and quickly cue that occasion in-store.
These graphics were designed to highlight the products and make them stand out. The different backgrounds colors are made to help set apart the different categories Babyganics offers (i.e. green for full portfolio, blue for bath products, etc).
Below are some elements to show how the design system works
In-store Displays
bottom of page