Introducing Ziploc Accessory Bags
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Our shopper lives her life on-the-go from the work, to the gym, to running errands. She keeps 67 items in her purse on average. With 1 in 5 women spending 10 minutes searching their bag everyday; looking for a hair tie or just some loose change, Ziploc has designed a fashionable way to provide bag bliss. Ziploc Accessory Bags now allow shoppers to sort, pack and find their essentials for any occasion.
There are three distinctive bag collections to ensure a design for everybody and two sizes to account for different items. Although, the brand name is well known, we wanted to make sure that shoppers didn't just think of us as storage to be put away but fashionable bags to show off. To showcase the bag designs as well as the content that could go in them, we came up with a dynamic exploded view that sits on vibrants colors.
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client: Ziploc Brand
associate creative director: Kelly Kurkjian
creative director: Casey Diehl
copywriter: Erin Heraty
role: Art direction and design
gold effie in multi-retailer program
silver effie in omni-channel shopper solution
Walmart Brand Page
Once shoppers click on Ziploc Accessory Bag banner ads, they'll
be led to this page that gives a full story of the new products.
This page allows the above the line work and below the line work to merge flawlessly. There are also different modules to allow shoppers a few different ways to shop, whether that be by collection or size.
Celebrate Arkansas Print Ad
With a full page print ad we wanted to make sure we could showcase
all the bag collections and the occasions they could be used for. We also included a QR code at the bottom to drive shoppers to Walmart.com to purchase the bags.
Shopkick Branded Lookbook
​Millions of people use Shopkick every day to discover new products, plan shopping trips and earn rewards online. Branded Lookbooks are a
great way to introduce products through a carousel function.
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Walmart Brand Page
Once shoppers click on Ziploc Accessory Bag banner ads, they'll
be led to this page that gives a full story of the new products.
This page allows the above the line work and below the line work to merge flawlessly. There are also different modules to allow shoppers a few different ways to shop, whether that be by collection or size.
Curated Vudu Movie Collection
Nowadays shopping can happen anywhere and with Vudu being directly linked to Walmart you can even shop while watching movies.
We specially curated a list of feel good flicks to bring awareness to our new bags.
