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An Icy Collab
Saweetie’s fans are all about that Icy Life with their Best Friends. An appstakes will offer a chance at a taste of that life—by tasting Saweetie’s favorite meal, we are providing tangible incentive for multiple return visits.
Multiple drawings based on which week guests order The Saweetie Meal, increases the opportunities for fans to win, again bringing them back for more orders so they can get another entry in the prize pool.
Most importantly, this Saweepstakes will drive app downloads while encouraging ordering through Mobile Order & Pay.
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client: McDonald's
experience creative director: Shane Dubay
copywriter: Troy Sanders
role: Art direction and design
Announce Phase
We sent out a push notification teasing the date when Saweetie's meal would drop and the surprise sweepstake would be announced. If you clicked on the notification it would lead you to the app where it gave you a sneak preview of what her meal would include.
Launch Phase
We had a few things we needed to communicate during the launch of the meal. We had to talk about how to get entered into the sweepstake, what the prize was and also what was so unique about the Saweetie meal.
Week One
Week Two
Week Two
Sustain Phase
After the first two weeks, we changed our messaging a bit to focus less on "remixing" Saweetie's meal and focus more on the sweepstake as it the promotion was going to end soon and the more times you ordered the meal, the more times you were entered into the sweepstakes.
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