OSCAR MAYER
An American meat and cold cut production company. They are known for their hot dogs, bologna, bacon, ham and Lunchables products. The
specific product we were assigned was the Thick Cut Bacon.
CAMPAIGN OVERVIEW
Campaign Goal: Bacon for the bacon obssessed
Audience: Men and women 21-35, $30K-$65K HHI, bacon lovers,
hearty breakfast people, kids, no kids, married, single.
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The Problem: These people are all about bacon, they only want the best of the best. We
needed to convey that we understand how important bacon is to their life.
CONCEPT
Bacon makes everything better.
DELIVERABLES
These are Instagram post from Oscar Mayer's Thick Cut Bacon account. Each post is relating to the target audience by describing a situation many people face. They would all end with the campaign's tagline "baconitbetter" and additional hashtags to better summarize the copy.
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The post range from a carousel, video and regular photo post.
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We created Oscar Mayer's Thick Cut Bacon Facebook page. We were in charge of posting
post relating to the campaign and other form of entertainment for our followers on Facebook.
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We also had to write the customers' response to
the brand's post and respond to the customers' post. Then we invited the customers to get involved with the campaign by telling us about
their horrible day and comfort them with bacon.
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Scroll through the posts with the gold arrows.
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