CAMPAIGN OVERVIEW

Campaign Goal: Promote the watches

Audience: 21 to 35 year olds who are just beginning their career. They live

                in big cities and like shopping at Banana Republic and J. Crew.

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The Problem: Not all watches match with every occasion. 

CONCEPT

A watch that can keep up with all your events.

With visuals inspired by the painter Piet Mondrian.

DELIVERABLES