MILKYWAY UNWRAPPED BITES
A company focused on chocolate-malt nougat topped with caramel and covered with milk chocolate. This main mini campaign is for their unwrapped bites which are smaller in size and are just in a package instead of individually wrapped.
CAMPAIGN OVERVIEW
Campaign Goal: Brand Awareness.
Audience: Women 18+ of all sizes who are trying there very best to achieve in life
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The Problem: Sometimes the bigger picture can be highly overwhelming and people
often forget to think about all the little things they've accomplished.
CONCEPT
Reward your bitesize victory by taking a break with chocolate and a movie.
DELIVERABLES
MICROSITE
Once on the landing page, the user will pick
an image to describe their bite size victory to reveal their special treat and a complimentary pouch of Milky Way Bites. The prizes will be digital rewards as well as randomized based on the image selected. The site will be designed
to be one continuous scroll.
The purpose of this landing page is to connect consumers with MilkyWay Bites by using twitter to celebrate and reward the consumers’ bite size victories in life.
The mini campaign first starts off on social media. Twitter
will use an algorithm to search for tweets using the phrase “yas” and its various spellings to help MilkyWay reach their consumers. MilkyWay will then congratulate the users on their bite size victory and direct them to the landing page.
