SPORTSMAN GENERATOR
Back up generators for when the power goes out.
CAMPAIGN OVERVIEW
Campaign Goal: Promote the product
Audience: 30 to 50 year old parents who have kids. They're everyday people who rely on technology a lot and are usually at a lost without it.
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The Problem: Power generators are ugly and a boring product,
so how do you make people realize they need it?
CONCEPT
Why stay in the dark when you can generate your own light?
DELIVERABLES
PRINT ADS AND OUT-OF-HOME ADS
To stay consistent they will all be in black and white with accents of yellow.
The ads will give a link to the microsite to learn more about Sportsman generators.
MICROSITE
The microsite has two functions, it shows you how many things the generator can fuel and the location of the Yellow Lounges sponsored by Sportsman during a power outage. In order to find the closes lounge to you, just type in your zip code.
