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la cuisine
LA CUISINE DE PARIS
A French cooking school for tourist. They offer cooking lessons ranging from pastries to gourmet meals. They also offer tours and market trips to really help you immerse in the culture. All classes are offered in English.
CAMPAIGN OVERVIEW
Campaign Goal: Convince people to take these cooking classes using a format layout.
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Audience: Men and women 30 to 60 years old who are on vacation in France.
They are of the middle class and love eating and doing things hands on.
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The Problem: Tourist are tired of waiting in line to see the main tourist
attractions and they don't want to seem like a tourist.
CONCEPT
Do more than the basic tourist.
DELIVERABLES
Bus Ad
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