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Juicy Fruit
JUICY FRUIT
A gum that offers a fun experience for the whole
family. Its original one-of-a-kind flavor is a sweet treat.
CAMPAIGN OVERVIEW
Campaign Goal: Brand Awareness.
Audience: Kids 12 to 17 who have anxiety and stress often
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The Problem: When people are stressed out they tend to result to bad
habits like biting their nails and sleeves and chewing pencils.
CONCEPT
Distract your mouth from bad habits.
DELIVERABLES
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