ARKET
A new higher end department store in development right now created by H&M as a sibling brand.
CAMPAIGN OVERVIEW
Campaign Goal: New Brand Launch
Audience: Men and Women around the age of 24 to 45 who are part of the middle class or upper middle class. They are eco friendly and base an items value on how often they will use it.
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The Problem: How to get people excited about a new clothing brand in America, show off all it will offer and make it stand out from all the rest?
CONCEPT
Focus on bringing the brand’s Nordic roots out and emphasizing a mix of traditional and modern in all their products
in order to share a new a way of living.
COLLABORATION
This campaign was created by Jacki DeSantis and I. You can see her work at
The Instagram post are used give the target audience a better look at everything Arket will offer. (visual and copy done by Jacki DeSantis)
MICROSITE
The microsite acts as a summary of what makes up Arket, a countdown to when the Arket stores will be opened and where they will be located in America. (visuals by me and copy by Jacki DeSantis)
PACKAGING
We decided for the packaging to go eco-friendly and use paper brown bags to wrap purchased items and a reusable canvas bag to hold them. The reusable canvas bag will be used as a reward system for customers to gain points. To earn points, customers have to use the bag each time they come to Arket. During checkout they will be given a stamp on their bag, every 5th stamp marks 100 points gained. Customers can use the reward points to get special deals or mini gift sets from Arket. (visuals done by me)
