THIERRY LASRY SUNGLASSES

A french brand that likes fusing vintage inspirations with an updated,

modern and avant-gardist touch. The brand aims for a certain Elite look.

CAMPAIGN OVERVIEW

Campaign Goal: Promote their sunglasses

Audience: Women 21 to 30 who are busy and don't like dealing with people.

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The Problem: Sometimes when you're out in public you don't want to talk to people                       or try to be polite. What's a way to avoid having to deal with people?

CONCEPT

Sunglasses are a great way to block out people.

DELIVERABLES