CUISINART HAND BLENDER
Cuisinart makes many kitchen products, one of them being hand blenders.
CAMPAIGN OVERVIEW
Campaign Goal: Introducing new product
Audience: Women 18 to 50 who are all about being healthy and tend to like to do yoga. They drink a smoothie for breakfast. And love sharing food on instagram
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The Insight: People are now really into making their smoothies instagram worthy.
CONCEPT
Blend colors to make artwork worth bragging about.
DELIVERABLES
PRINT ADS
To peak interest in the new product with beautiful visuals and to invite them to visit the microsite to learn more about the campaign.
MICROSITE
The print ads lead the target audience to the microsite where you can choose what color you want your smoothie to be and the site generates a recipe to create that color.
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There will also be the Instagram component of the campaign on the microsite as well. There will be a blurb on how the consumers can participate and what they'll win from participating.
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Underneath the blurb will be the Instagram posts of all the submissions so far.
On Instagram there will be post by the brand of the top smoothie art of the week.
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The brand will also have influencers participate
in the smoothie art challenge to promote the competition.
APP
Besides the microsite, there will also be an app that allows people to pick
up color from pictures and be given a smoothie recipe to make that color.
