TWO GUYS BOWTIES
Hand crafted wooden bowties that have their own personalities.
CAMPAIGN OVERVIEW
Campaign Goal: Brand Awareness.
Audience: Men 18 to 35 who love the outdoors prefers wearing flannel over polos and jeans over khakis any day.​
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The Problem: Most guys do not like to dress up. Formal attire is usually uncomfortable and rigid.
CONCEPT
You don't have to leave the woods when you have a formal event to go to.
DELIVERABLES
PRINT ADS
To introduce the ideas of wooden bowties, the print ads will be in outdoor magazines to capture the interest of the target audience.
The website at the bottom would lead them to the microsite.
MICROSITE
The microsite will be pretty simple. The main function would be
to personalize your own wooden bowtie to your specific taste.
BILLBOARD
The billboard would be a cutout on the highways where you can see the scene behind the board. They would be used to introduce the product.
SNAPCHAT
There would be a Snapchat filter that dress people up in a suit with a wooden tie and change when you raised your eyebrows. The Snapchat filter would provide a fun introduction to the wooden ties.