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This Isn't Our Menu, It's Yours
Everyone has a favorite hack, to make a meal uniquely their own. We wanted to celebrate that behavior and inspire people to try other people’s hacks. Since we were showing the creative ways our customers were being with our menu, we wanted to also get creative with our owned channels. We extended our national campaign to our digital channels by turning our owned channels a little upside-down.
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client: McDonald's
creative director: Jason Pickar
copywriter: Fola Fayanjuola
role: Art direction and design
Announce Phase
Our site has been hacked! We’ll show our hacked side to customers to showcase how they hack together their favorite items in exciting new ways.
Our website template is pretty rigid with a straight rectangular box for an image and then copy below or besides on white. So we had to get creative with how we could "hack" our site a bit. So I created images that gave the illusion that the food was misplaced outside the image box and have been skewed.
Launch Phase
On top of introducing our 4 different sandwich hacks, we also had to convey the deal that was available exclusively in the app. Making sure it was front and center to help increase app awareness and downloads.
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