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Pack Potential this School Year
When it comes to back-to-school, parents have to make the most of their budget. Schools too are faced with making tough decisions, often having to
cut or underfund programs. For years Ziploc has helped moms fuel their kids’ bodies with fresh lunches. This year we saw an opportunity for Ziploc to bring even more to the table by feeding their minds as well.
Partnering with KiwiCo, we created 16 Ziploc inspired S.T.E.M activities to fuel their future with more Science, Technology, Engineering and Math education. We also helped provide underfunded classrooms around the country with S.T.E.M activities and stations. After all, Ziploc is more than a bag, it’s an
essential learning tool.
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client: Ziploc Brand
associate creative director: Kelly Kurkjian
creative director: Casey Diehl
copywriter: John Montesantos
role: Art direction and design





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