CASE STUDY
LUSH HANDMADE COSMETICS
Lush is creates handmade cosmestics. They're known
for their eco-friendly stance and quality ingredients.
CAMPAIGN OVERVIEW
Campaign Goal: Brand Awareness.
Audience: Women 30+ who are working moms
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The Problem: Juggling between working and taking care of kids has been a common problem
for women who want to get ahead in their careers but also be involved in their
children's life. Exhaustion and stress tend to build up from this problem.
CONCEPT
Take a break from work and kids and listen to music
while bathing to revitalize your body and mind.
COLLABORATION
This campaign was created by Farfalla Hu, Sasha Rader and I.
DELIVERABLES
VENDING MACHINE
The vending machines will be placed throughout cities across the US and will dispense bath bombs.
PACKAGING
The bath bomb's packaging will advertise about LUSH's new app that scans bath bombs and gives you access to playlists you can listen to while bathing.
DIGITAL BOARD
These boards will be placed around the cities and will play music from each playlist as your scroll through the bath bombs.
APP
The app allows you to scan bath bombs, add playlists and collect enough bath bombs to win a ticket toour LUSH spa in NYC.
