CLAIRE'S REBRANDING
An accessory store for pre-teens that contains jewellery,
make-up, hair accessories and many other things
CAMPAIGN OVERVIEW
Campaign Goal: Rebranding
Audience: Girls 11 to 14 years old who are social media savvy. Want to look good, are growing up from their elementary school years
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The Problem: Claire's is a declining brand, they are confused over who their target audience is, they're cluttered, and they overly emphasize 'girly' items.
CONCEPT
Narrow down their target audience and have the brand play the role of older sister helping young girls as they grow up.
COLLABORATION
This campaign was created by Jacki DeSantis, Victoria Vegara and I.
DELIVERABLES
PRINT ADS
These are some of our prints for the rebranding campaign. They all will restate the concept of joining the sisterhood while showing
pre-teens expressing their unique styles and hanging out.
ANTHEM VIDEO
The anthem video is a short video that represents Claire's change and new tone of voice.
SNAPCHAT
There would be a snapchat
filter promoting Claire's different style headbands.
There will also be Instagram post promoting the products we have in stores and to invite people to join the sisterhood.
YOUTUBE
The youtube trailer will be a sneak peak at a Youtube collaboration between two Youtube stars. One who is older and one who is a pre teen. They'll cover topics about things you'll face in middle school. They'll be sponsored by Claire's #JoinTheSisterhood campaign.
DIGITAL BOARD
The digital board would be placed inside malls. When the digital board is in use the camera will turn on and people can take selfies on the board that will be added to Claire's Snapstory which will play on the digital board when it is not in use.
